About Us

About Whiteout – Pure. Simple. Natural.

Welcome to Whiteout, where purity meets simplicity and natural beauty takes center stage.

Founded in 2021 in Mississauga, Ontario, Whiteout began as a passion project, born from a love of minimalism, clean design, and the timeless joy of helping others feel confident and cared for in their own skin.

🌿 Our Story

At Whiteout, we believe skincare should be simple, honest, and natural. What started with experimenting in a small kitchen has grown into a purpose-driven brand rooted in organic, earth-based ingredients and mindful self-care.

Each of our handcrafted melt-and-pour soaps is made with oatmeal and shea butter—two gentle, skin-loving ingredients known for their moisturizing and soothing properties. Every bar is customizable in colour, scent, and shape, making it a personal experience for you—or the perfect gift for someone special.

🧼 Why Choose Whiteout?

  • ✔️ Handcrafted Soaps Made in Canada

  • 🌱 Natural Ingredients like oatmeal & shea butter

  • 🎨 Fully Customizable: scent, color & shape

  • 💌 Ideal for Gifting or Self-Care

  • 📦 Local Pickup Available in Mississauga & GTA

  • 🧘♀️ Designed for clean living and calm routines

❤️ Our Mission & Values

Our mission is simple:
To bring calm, confidence, and clarity to your daily skincare ritual.
We value:

  • Integrity in everything we craft

  • Sustainability in our sourcing

  • Simplicity in our ingredients and designs

  • Community through honest business and local love

👥 Meet the Whiteout Team

We’re a small, diverse group of creators and dreamers—united by a love of skincare, sustainability, and spreading feel-good moments. Every soap is poured, packaged, and sent with purpose.

🌍 Looking Ahead – Our Vision

We’re just getting started.
Our future includes:

  • Expanding our product range while staying natural

  • Building partnerships across Canada

  • Enhancing local pickup and community events in Mississauga & the GTA

  • Educating more people about clean skincare

Because of your support, we’re turning our dreams into a reality—one soap at a time.

✨ Thank You for Being Here

Thank you for supporting a small Canadian business with big heart.
Whether you’re new here or a returning customer, welcome to the Whiteout family.